Puma

Working together with our clients is one of the many things that sets us apart from other studios. Working together with a clear line of communication between sales, creative teams, and the production experts, allows for beautiful and innovative solutions. This project with Puma North America was a great example of creative collaboration. The head of creative for Puma North America flew in and sat in my office for about a week as we tested and re-tested materials, cut patterns and color combinations pulled directly from the CAD file for the fabric of this new shoe design to assure this product launch had every detail perfect. By using the actual CAD file that was being used to create the pattern in the shoe fabric, we were integrate the design all elements that were produced for the launch. Teamwork makes the dreamwork, as they say. The bio-web launch received national attention and praise.