Luxottica

I always love the opportunity to design for Holiday windows! Where shiny substrates and boxes with bows mix with product to create the essence of giving and getting.

Working with Luxottica is always a pleasure, as we are able to work with a number of luxury brands through this premium eyewear company. We were tasked with designing a handful of window fronts across the country.

In order to assure accuracy during the design phase, we start by surveying the sites, and building to-scale models of each store front to assure that each design will actually fit (NYC and East Coast storefronts are notoriously difficult). Now the fun really begins! Bouncing ideas and renderings back and forth between creative departments until we get a concept that works for executives and higher ups.

Once the general design is approved, estimate cost per window to decide what materials and production methods best fit the budget. We then scale the design to fit the multiple window fronts across the country. Upon final approval of all window renderings, we get to work producing and installing the finished product. It is a magical time of year!