Johnston & Murphy

Inspiration comes to us in many forms. Napkin drawings, detailed renderings, photo collages…This particular client came to us with a picture of a retail window found on-line which depicted giant spools of thread and ribbon strewn throughout a window. Extremely excited, but knowing the cost of custom oversized props, they wanted to know if we could come up with a way to produce a similar effect of a more scalable nature. The solution that was provided was a cost effective material printed double sided and die-cut so that they could flip and re-use the display for two campaigns. The design also provided easy to understand installation instructions for proper installation by store employees.