Hart & Huntington Display

This young brand was looking to create a distinct look and feel within the JCPenney’s footprint. After brainstorming with the client, we decided that a corrugated / worn metal look was the right material to stay inline with this rough and tumble brand. First obstacle was, well corrugated metal finish is expensive, and we did not want to blow the budget right out of the starting gate. So, rather than print to the name brand corrugate metal finish, we opted to re-create the look of corrugate metal on a much cheaper brushed metal finish mounted to half inch falcon board. The look turned out perfect!