Alex & Ani – Holiday Showroom 2018

Following this brand on a trip around the world was quite the adventure! Alex & Ani wanted to take their buyers to a different location for each season to create an engulfing atmosphere in their NYC Tribeca showroom for the buyers that come to take in the seasons new offerings.

For holiday last season, we wanted to create the beauty of Iceland in a New York building. Combining the geometric shapes of glass and gems with backlit and metallic materials, we were able to get pretty close to the natural beauty of the Nordic lands. Careful material selection was key to pulling this campaign off. By testing ink density on the various clear substrates and then adding light behind or under the final forms, we were able to create the etherial feel of Iceland…in New York.