p.s. Aéropostale

It is interesting to see how ideas grow when there is a solid foundation of trust in a working relationship. After completing several retail roll-outs for this client, they started to come to us as more of a solutions provider to the strange and seemingly impossible to produce ideas that the creative team conjures up. Such as this display. The creatives wanted to make it look like the banners were on a continuous roll of material. Seems simple enough, but when you start looking at producing this for 200+ locations, the logistics get a little complicated.

Taking a break from brainstorming solutions, I was walking through the lab and noticed a shipping tube with this black cap with a hole in it, and eureka! The problem was solved. Using a very cheap shipping tube with capped ends, we were able to create exactly what the client was looking for… for all 914 locations.