Macy’s

The ability and freedom to explore materials and the latest technology behind putting ink on paper is one of my favorite aspects of this job! So, when this new flexible, moldable, lightweight material was shown to me by a co-worker my imagination went wild! I created a printed and cut material sample for the sales team to take and showcase this interesting new moldable plastic material. It was a simple design of a flower, similar to the ones pictured here. As soon as Macy’s saw this flower sample, they decided it was the perfect idea for their new spring windows! We then worked between creative departments to help create the beautiful designs that you see featured in here.

It is incredible what can happen when you simply show Creatives what is possible!