Adidas Falcon Launch

Activations are the new product launch. It was a pleasure to work with Image Options and the agency Clear As Day as we completely transformed an abandoned gas station on the Sunset Strip into a 90’s inspired party space for the debut of a new sneaker designed by Brand Ambassador Kylie Jenner.

From concept to launch was exactly one month, so clear communication and teamwork was vital to getting everything just right for this very L.A. product launch!

The to-do list was extensive, with everything from slushee machines to full-size freezers that housed product to  re-brand with the Falcon Brand. There were rooms created to host celebrities, as well as a sneaker customization workshop. The gas station was brought back to life as a completely Falcon Branded space.

No details were overlooked for this one of a kind product launch!